So what was that number again?

I've been asked several times what I like the least about running my own business. It took me a while to come up with something. I mean, what is not to like. There's being able to type this in my underway at 10:15am and processing orders at 3am.

However, one thing finally came to mind. I have only had to do it twice that I can recall, but the worst thing you can make me do is to call a customer back and tell them that their credit card information has been rejected.

At first, taking orders over the phone was the thing I least enjoyed (and luckily 95% of our orders are placed online). Even though the customer had called me to place an order, I still felt weird when the conversation got to the point of asking for payment. I have since gotten over that and it is second nature, but what I still almost fear is when the credit card info they give me is rejected by our credit card processor. For various reasons, I almost always process the card several minutes after getting off the phone so if the card is rejected I would have to call the customer back (and then I hopefully remembered to get their phone number).

Even now, you will probably still hear a sigh of relief whenever a card is processed successfully.